K12 Connect brings athletic directors, trusted vendors, peer insights and opportunities together in one place — helping ADs make better decisions and vendors build stronger relationships with the schools they serve.
1,000+ athletic directors · 48 states · ~100 vendor partners · Free for ADs
Vendor network
“Overall, my experience with K12 Sports Tech has been nothing short of amazing. One of the standout features of K12 is its supportive community.”
Ashley Paulson, Athletic Director — Grafton High School, MA
“What we learned from our conversations vastly surpassed our expectations, resulting in exponential sales growth and market knowledge.”
Adolfo Urquieta, Head of Sales — Rank One
“Communication has always been positive and the feedback provided to vendors has always felt valued.”
Jeremey Cryan, Athletic Director — Oak Lawn Community High School, IL
“Abby and Alec’s market expertise and insight is second to none from what we’ve seen, and has been instrumental in gaining traction in the complex school athletics space.”
Brett Kopf, Co-Founder — Omella and Remind
“While serving as District AD for 29,000 students, I was always looking for people like Abby and Alec.”
Mat Parker, Retired District Athletic Director — Rockford Public Schools, IL
“K12’s commitment to breaking down barriers aligns seamlessly with our mission to connect, grow, and elevate women and their allies in the realm of school sports.”
Jen Brooks, CMAA, Founder — Global Community of Women in High School Sports
Already part of the K12 community?
If you're an AD Think Tank member or have participated in a K12 workshop, survey, pilot or research opportunity — create or access your account to stay connected to the broader network and access resources and opportunities.
ADs: Join free · Vendors: Set up your company profile
ADs: Add your school, interests and vendor relationships · Vendors: Showcase solutions, resources, reviews and opportunities
ADs: Discover solutions, share insights and build relationships · Vendors: Connect with interested ADs and grow your presence
ADs can choose how involved they want to be — from simply using K12 Connect to participating more deeply through the K12 AD Think Tank.
Discover solutions, learn from other ADs, manage your vendor relationships, and access opportunities that go beyond technology — networking, workshops, and resources built specifically for athletic directors.
Search and compare vendors built for school athletics, informed by real AD experiences.
See verified reviews, recommendations and insights from peers facing the same challenges.
Keep track of the solutions you use, vendors you're considering and relationships across your athletic program.
Access pilots, research opportunities, workshops, perks and paid advisory opportunities.
Welcome back, Jordan
Lincoln High School · Metro Conference · OH
Daily challenges
1/3 complete today
Your tech stack →
4 vendors · how are they treating you?
Your standing
1,240 points
260 points to the next level · #12 in Ohio
Needs you
My stack
The vendors Lincoln High School uses, rated by peer ADs
Scheduling & officials
Ticketing & payments
Live streaming & video
“Our coaches had it running in a week.” Athletic director, Ohio · on Demo Vendor One
AD Think Tank
Want to have a bigger voice? Join the AD Think Tank.
The K12 AD Think Tank brings athletic directors together to share what's working, identify challenges and help shape the solutions, resources and best practices serving school athletics.
Members can participate in paid research, test new ideas and solutions, provide feedback to vendors, join workshops and collaboration opportunities, and help influence the products and resources being built for ADs.
Participation is free and optional. You don't need to join the Think Tank to create a K12 Connect account or use the platform.
K12 Connect gives vendors one place to build credibility, understand the market, connect with interested ADs and grow their presence in school athletics.
Showcase your company, solutions, resources, customer reviews and opportunities in one complete profile.
Connect with athletic directors based on real school needs, interests and engagement — not just another cold contact list.
Use engagement, feedback and K12 insights to better understand interest, barriers and buying signals.
Move from discovery to conversations, pilots, research and deeper engagement through K12 programs.
Help ADs discover your company. Start with a free listing.
Create your vendor profileTap into insights, reviews, workshops and opportunities shaped by more than 1,000 athletic directors nationwide.
K12 Connect is free for athletic directors. Vendors can set up a profile in minutes.