For vendors

Build your presence where athletic directors are making decisions.

K12 Connect gives vendors one place to build credibility, understand the market, connect with interested ADs and grow their presence in school athletics.

Create your vendor profile Contact our team

Why vendors choose K12 Connect

Build a trusted presence

Showcase your company, solutions, resources, customer reviews and opportunities in one complete profile that ADs use to evaluate and compare vendors.

Reach the right ADs

Connect with athletic directors based on real school needs, interests and engagement — not just another cold contact list. ADs discover you because they're already looking.

Learn what the market is telling you

Use engagement, feedback and K12 insights to better understand interest, barriers and buying signals from the AD community.

Turn visibility into relationships

Move from discovery to conversations, pilots, research and deeper engagement through K12 programs. Every interaction is a chance to build trust.

“If you truly believe that you have the K12 space solved, you’d be remiss if you didn’t give your company, your prospects, and your clients the opportunity to learn and grow from the knowledge gleaned by the giants in the industry.”

Adolfo Urquieta, Head of Sales — Rank One

“The company I met with truly listened to the feedback I provided and understood the concerns that I had.”

Tony Millard, CMAA, Athletic Director — Oswego East High School, IL

“Their unique model of inviting athletic directors onto projects to provide us direct feedback and guidance – while introducing our solution – has proven incredibly effective and valuable for us.”

Brett Kopf, Co-Founder — Omella and Remind

“K12 Sports Tech is excelling in connecting Athletic Directors with vendors, fostering relationships that enhance the efficiency and effectiveness of sports programs.”

Rob Rafeh, Athletic Director — Marin Academy, San Rafael, CA
The Tully vendor page on K12 Connect, with its description, categories and recognition badges The Digital Scoreboards vendor page on K12 Connect, with its description, categories and recognition badges

Getting started

How it works for vendors

1
Create or claim your account

Start a company account, or claim a profile K12 created for you. Either way you land in the same place — your company presence in K12 Connect.

2
Complete and optimize your profile

Review your company information, add solutions and resources, and optimize how you appear in search and comparisons.

3
Get discovered by the right ADs

Athletic directors search, compare and evaluate vendors on K12 Connect. Your profile, reviews and resources are how they find and choose solutions.

4
Add membership, programs or services

Upgrade membership, register for events, purchase engagement opportunities, or work with K12 on a custom program — self-serve or K12-assisted.

5
Manage and grow in one place

Track your profile, opportunities, projects, events, invoices and payments in your account — and build relationships that last.

Inside K12 Connect

See your vendor workspace

A look at the profile ADs see, the analytics you get and what partners say about working with K12.

A vendor profile page as an athletic director sees it, with rating, reviews and Request a demo, Send message and Save buttons
Vendor profile as athletic directors see it
The vendor Analytics page showing profile views, saves by athletic directors, perk claims and reviews
Engagement analytics: views, saves, perk claims and reviews
The Omella vendor page on K12 Connect, with its categories and recognition badges
A public vendor page: Omella, Fundraising

Vendor membership

Choose the level that fits your goals

Every vendor starts with a free listing. Upgrade to build a richer presence, reach more ADs and unlock engagement tools.

Listed

Free
  • Company name & logo in directory
  • Basic company description
  • Category listing
  • Website link
Create your account

Basic

$500/yr
  • Everything in Listed
  • Extended company profile
  • Product / solution pages
  • Resource uploads (brochures, one-pagers)
  • Collect & display verified AD reviews
Create your account

Essential

$2,000/yr
  • Everything in Basic
  • Featured placement in directory
  • RFI / interest request collection
  • Engagement analytics dashboard
  • AD interest & contact signals
  • Category spotlight eligibility
Create your account

K12 Consulting

Choose the level of support that fits your goals

Growth provides a focused start. Premium adds a larger AD engagement and research program. Strategic is designed with K12 around your market and partnership priorities. Every tier includes the full K12 Connect profile and buyer tools from Essential.

Growth

For small teams or a trial run of K12 services. Sign in as a vendor to see pricing.

  • Full profile and buyer tools (Q&A, demo/contact CTA and messaging)
  • Full analytics, lead capture and customer temperature
  • K12 kickoff, ongoing support and ROI reviews
  • 5 prequalified AD calls
  • Quarterly newsletter and social promotion
  • Vendor perks and event guidance
  • Eligible to add a 50-response Market Interest Survey
Create a free vendor profile to view pricing Contact our team

Premium

For high engagement and sales.

  • All Growth profile/buyer tools and full platform access
  • Advanced K12 insights dashboard, featured promotion, priority support/scheduling and ROI reviews
  • Vendor perks and event guidance
  • 50-respondent Market Insights Survey included

Plus choose one

A 30 one-to-one AD Engagement meetings
or
B Video + Survey with 70 participants
Create a free vendor profile to view pricing Contact our team

Strategic

Invite-only.

  • Full platform and Premium-level access
  • Priority featured visibility
  • Custom partnership planning and K12-managed programs based on your agreement
  • Possible Content & Resource Partner participation, Thought Leadership Cohorts and Customer Advisory Board access
  • AD engagements, research, pilots, events and distribution are scoped individually
Create a free vendor profile to view pricing Contact our team

AD Think Tank

Go deeper with the AD Think Tank

Growth and Premium vendors can participate in K12 AD Think Tank programs — workshops, pilots, research and advisory sessions — to build deeper relationships with ADs and better understand the market.

Learn about the AD Think Tank

Fall 2026 · Before NADC

Pre-NADC Vendor Hackathon

Rapid-fire feedback from athletic directors before NADC. Each session brings up to 6 vendors and 15+ ADs together for one structured 90-minute session, with a dedicated 10-minute conversation with each AD.

Session 1: Oct. 21 · Session 2: Oct. 22 · Session 3: November, date TBD, a final connection before NADC.

1 session

$995

Meet 15–20 ADs

  • Est. $57 per AD connection
  • Dedicated 10-minute conversation with each AD
  • Opt-in follow-up list

2 sessions

$1,750

Meet 30–40 ADs

  • Est. $50 per AD connection
  • Dedicated 10-minute conversation with each AD
  • Opt-in follow-up list

3 sessions

$2,500

Meet 45–60 ADs

Best value Est. $47 per AD connection
  • Dedicated 10-minute conversation with each AD
  • Opt-in follow-up list
1
Reserve your spot

Choose 1, 2 or 3 sessions and register.

2
Prep with K12

Share your solution, your priorities and what you want feedback on, so K12 can tailor the right AD mix.

3
K12 brings the right ADs

K12 brings athletic directors whose priorities fit what you offer.

4
Rapid-fire conversations

A dedicated 10-minute conversation with each AD in one structured 90-minute session.

5
Real feedback, real opportunities

Hear directly how ADs see your solution and where it fits their programs.

6
Opt-in follow-up

After the event you get a list of the ADs who opted in to hear more.

Special seasonal offer

20% off

Open to current K12 partners and to new vendors this season. Hackathon participants get 20% off K12 Connect vendor membership packages or add-on services.

Important note: any sales resulting from the Hackathon are subject to K12’s standard success fee.

Reserve your spot Schedule a call with K12

Ready to reach the AD community?

Join the K12 Connect vendor network in minutes — or explore membership options to build a stronger presence.

Create your vendor profile Explore membership